Since coming strong onto the market, SAP’s small to midmarket-focused cloud ERP offering SAP Business ByDesign has been through a series of challenges, including a notable amount of executive and reseller attrition, but the company is looking to turn that around in the foreseeable future.
Accounting Technology recently asked John Okunski, director, North America cloud channel sales at SAP about some of the issues the product and division have faced as well as company and partner expectations and the likelihood of a turnaround.
While Business ByDesign has been a heavily adopted solution, SAP is not satisfied that it has achieved maximum market impact and become the de facto standard for SMEs to use to run their businesses. As a result SAP has undertaken a reevaluation of the Business ByDesign roadmap – with the goal of achieving the company’s ambitious goals in the SME market – and will be releasing a refreshed vision and roadmap in early fall of 2013.
